Where The Wild Things Are By Maurice Sendak - 2262 Words

1. Where the Wild Things Are by Maurice Sendak is an exuberant picture book which will make it a fun and exciting read. The compressed language will guide children easily throughout the book. Sendak promotes a touching message of unconditional love, a message that even if one misbehaves, there will be supper waiting on the table (Max does get sent to his room, but no matter how much he has misbehaved, his mother will always love him and cherish him). Sendak also dives into deeper psychological emotions . Max might be seen and chastised as a wild thing by his mother, his emotional actions are described as an integral part of his being, maybe not quite appropriate, but also not completely inappropriate, rather as a living, breathing part of Max s being. It is these emotions, these feelings that are the impetus to Max s adventures in the realm of the Wild Things. 2. The Very Hungry Caterpillar by Eric Carle captures young readers with its vivid and colorful collage illustrations and its deceptively hopeful story. With its die-cut pages and finger-sized holes to explore, this is a satisfying book for children. The main character has to overcome his ravenous appetite on his journey to become a butterfly will simply entice children and hopefully inspire them. 3. The Polar Express by Chris Van Allsburg is a book filled with pure magic and wonder. The moral of the story is to dive in and believe, leaving reality behind. This book will not only let children indulge in theShow MoreRelatedWhere The Wild Things Are By Maurice Sendak1221 Words   |  5 Pages â€Å"Where the Wild Things Are† is an illustrated story by Maurice Sendak intended for children. This story clearly narrate the targeted audience – the children – the story of Max, a disobedient boy who ran away from home after being scolded vehemently by his mother. Due to Max’s reckless behavior, his mother furiously â€Å"sent him to bed without eating anything† (Sendak 8). After living together with the scary monsters in a place called Where the Wild Things Are, Max decided to return home since he couldRead MoreWhere The Wild Things Are By Maurice Sendak1248 Words   |  5 PagesI am analyzing the illustrations of the children’s book ‘ Where The Wild Things Are’, Written and Illustrated by Maurice Sendak, first published in 1963 in the USA by Harper and Rowe. Sendak uses layout in an interesting way throughout the book, which feels cinematic in approach. The first six illustrations gradually increase in size, until the illustration fills a single page. It creates a feeling of the viewer zooming in on the scene. It also carries the idea in the text of a forest, that ‘grewRead MoreWhere The Wild Things Are By Maurice Sendak1014 Words   |  5 PagesMaurice Sendak’s Where the Wild Things Are was published in 1963 and since then, remains a cornerstone of children’s literature. It has remained one of the most popular children’s books and has been described as a â€Å"watershed, ushering in the modern age of pictures books†. With all these accolades, it becomes very easy to view the book through different psychoanalytical and sociological lens and try to force a subliminal message on the story, even if it is less than 350 words. There have been interpretationsRead MoreWhere The Wild Things Are Written And Illu strated By Maurice Sendak1236 Words   |  5 PagesWhere the Wild Things Are written and illustrated by Maurice Sendak, is one of my all-time favorite children’s book because as a little girl, I remember before going to bed and picking out this book for my father to read to me. My father had a wonderful speaking voice that allowed for these characters to come alive in my mind. I could imagine being the protagonist character Max, and sailing off to place full monsters and mystery. There is a part in the middle of the story called â€Å"The Wild Rumpus†Read More Poor Parenting Techniques Displayed in Maurice Sendaks Where The Wild Things Are3338 Words   |  14 Pages Poor Parenting can cause poorly behaved children Where The Wild Things Are was first published in 1963 and is the first part of a trilogy of award - winning books by American author and illustrator Maurice Sendak. Where The Wild Things Are is haunting and imaginative and describes how a young child, called Max, creates a fictitious fantasy world in order to deal with the terrifying reality of anger. Poor parenting is a lack of parenting techniques and skills in relation to the responsibilitiesRead More Maurice Sendak: Through Controversy To Success Essay1301 Words   |  6 PagesMaurice Sendak: Through Controversy To Success â€Å"These are difficult times for children. Children have to be brave to survive what the world does to them. And this world is scrungier and rougher and dangerouser than it ever was before†Ã¢â‚¬â€Maurice Sendak Throughout the past fifty years, Maurice Sendak has been a challenging and inventive voice for children’s literature. His work will continue to be entertaining and educational for young children and adults alike for many years to come. SendakRead MoreEssay on Subtle Differences in Where The Wild Things Are1355 Words   |  6 PagesMake Where The Wild Things Are a Classic When one thinks of a childrens picture book, one usually thinks of bright colors and a story that involves a princess and a prince charming. One of the most classic childrens books, Maurice Sendaks Where The Wild Things Are, however, neither uses bright colors nor a traditional love story. Instead the readers meet a young boy, Max, who, when sent to his room without dinner, imagines a far off land. We meet his friends, the wild things, andRead MoreExploring William Moebius Article Introduction to Picture Book Codes and How it Relates to Maurice Sendaks Where the Wild Things Are1199 Words   |  5 Pagesand the right and round, the code of line and capillarity, and the code of colour. Each code speaks of a different aspect of the image and how it relates to psychology behind the implied meaning. These methods come together in Where the Wild Things Are by Maurice Sendak. Each page is filled with evidence supporting William Moebius theories and suggestions. In the code of position, size and diminishing returns, William Moebius talks about how the position of the character on the page relatesRead MoreThe Wild Things Are By Maurice Sendak904 Words   |  4 PagesOver the course of Where the Wild Things Are by Maurice Sendak, Max, the protagonist, displays in many ways that he is influenced by his mother. The story begins with Max misbehaving in a wolf suit and getting punished by her for it. After being sent to his room, his mind conjured a place where he could experience what it’s like to be in control. Max himself is a wild thing, and when he arrives at the island with the other wild things, he wants to understand why he was punished so he tames them.Read MoreAnalysis of a Picture Book--Where the Wild Things Are Essay1307 Words   |  6 PagesANALYSIS OF A PICTURE BOOK WHERE THE WILD THINGS ARE Written and Illustrated by Maurice Sendak Picture books can have a very important role in a classroom, from elementary school through middle and even high school. They offer a valuable literary experience by combining the visual and the text. Maurice Sendak’s Caldecott Award winning book, Where the Wild Things Are, is a wonderful blend of detailed illustrations and text in which a young boy, Max, lets his angry emotions create a fantasy

Immanuel Kant `To Perpetual Peace` Free Essays

Introduction: A common man, an intellectual, a philosopher and even a spiritual personality in his disposition at the secular level— are all conditioned by time. Their speech and writings strongly reflect the social life and beliefs of the era to which they belong. They mostly analyze and interpret what they see and experience. We will write a custom essay sample on Immanuel Kant `To Perpetual Peace` or any similar topic only for you Order Now Thomas Hobbes (1588-1679) or Immanuel Kant are no exceptions. Kant and Hobbes: Where do they stand? Before attempting to understand the views of Kant and Hobbes, one important problem with such mind-level intellectuals needs to be examined. All the arguments and counter-arguments are mind related problems. Their force lasts up to the mind-barrier only. Once the mind barrier is crossed, these philosophers will shake hands with each other, without any reservations. The inner world being the fountainhead of bliss, the communion with it paves the way for eternal happiness. Happiness of Kant and melancholy of Hobbes are the outcome of their own positive and negative thoughts respectively. The desire for peace and eternal happiness so eagerly sought by either these philosophers (or thinkers as one may wish to address them), calls for thought control or mind control. No King, no Dictator, no President, no Chairman, no Military Dictator, no Philosopher can bring peace in his area (country) of governance, unless peace prevails in the hearts and minds of each citizen. It can be achieved by an individual only. From the point of view of relationship between the State and People, it is true that the people need to be basically sound and industrious. But, basic conditions also need to be created for the people to become basically sound and industrious. It is the two way traffic. To control something, we need something more powerful than it. However, there is nothing but soul that is mightier than highly potent individual minds. Until now, our medical world has discerned out that sadness, melancholy, stress and depression (the qualities dearest to the heart of Hobbes) are related to imbalanced biochemical reactions. However, our physical world being supported by our psychological world, the whole range of biochemical reactions taking place in our body is linked with our thought pattern. Only when our thought process changes (of the common citizen and the rulers) the action process will also change. So, when the thoughts are changed, the mind is changed; when the mind is changed, the man is changed; when the man is changed, the society is changed; when the society is changed, the nation is changed. When the Nations change for the better, world peace becomes the reality. It is in this context, all the texts, all the theories, targeting peace need to be understood. 1. Explain as concisely and precisely as possible how Kant weds a pessimistic realism to an optimistic idealism in his political teaching.  The pages of human history daubed in bloodshed relating to the ambitious wars between the kings, violence under the flag of religion, territorial victories and defeats, ask the crying question. How to make this Planet Earth heaven-like? The answer is simple and direct. Eyes full of understanding, hearts full of love and the life that refuses conflicts—enough, these alone are enough. Kant said it long ago, in his own style. Traditions of historical thought are related to historical continuity. There are certain timeless issues, to which all scholars swearing by any school of thought must apply. Some see contradictions in the views of the authors in Realism and Liberalism. The area of confusion is, â€Å"On the one hand, the issues of war and peace provide a basis for continuity while, on the other, these authors are used to furnish contemporary theories with philosophical roots that lie outside the definition of the discipline. That is, Hobbes provides a theory of human nature and the state which underpin contemporary theories of power politics between states. Similarly, Liberals use the work of Kant to underline the domestic bases of international conflict and cooperation. In both cases, the attraction of the classics seems to lie in their holistic – or interdisciplinary – approach to social and political life which denotes a fundamental difference in the intellectual context of classical and contemporary theory.† (Classical†¦) 2. Specify exactly where Kant reveals his Hobbesian views. â€Å"Establishing the concrete nature of the intellectual context of classical texts is, thus, important for any conscious reflection on the limits and possibilities of the definition of International Relations and its core concerns. And here again we find that the invention and use of classical traditions for the purpose of defining and structuring contemporary theoretical as well as political debates is often characterized by a lack of attention to specific historical continuities and discontinuities.†(Classical†¦.). Hobbes for Realism and Kant for Liberalism are often quoted. Many debates between these approaches are presented as ‘timeless.’ In the International politics their application is one of understanding to a particular situation, and the identical situation in two countries, may invite different types of response. Hobbes is known as the natural law philosopher. He lived during the most tumultuous period of the European history. The socio-political then prevailing had a profound bearing on his theories and as for his assessment of human nature, he was thoroughly pessimistic. According to Hobbes, a human being is guided by self-interests, and if this craze is not properly checked, the consequences would be highly destructive. He will be at war with his fellow beings. The instinct for survival makes one give respect and take respect. One renounces one’s rights to secure them, one abhors violence to seek protection and guarantee from violence. â€Å"One of the interesting elements of Hobbes’s story is that concepts like morality, liberty, justice, property, etc. have no natural, intrinsic or eternal meaning.   They are pure social constructions. As history has shown no set of values will last forever but will evolve as circumstances change† What Hobbes and Kant wrote is in an entirely different context of International Relations as applicable to that era. The importance of theories of Kant or Hobbes becomes less important sometimes, and the objective to be gained holds relevance. In the final analysis, economic or political gains are important, and the ‘timeless’ views of Kant go hand in hand with the Hobbesian views. 3. Exactly what makes him think that law and order are possible in international politics? Globalization is the watchword for the twentieth century. Technological advancement and internet revolutions are pushing the concept of globalization very fast, prompting the politicians to move in that direction. They are left with no other choice. The views of the classical authors hold even well today and they play an important role in International Relations. Whether Kant believes in the relevance of his theories as for contemporary International Relations or not, the present day International Relations specialists do, and make intensive and extensive use and application of such texts. Realists quote Hobbes, and liberals Kant. Conclusion: Hobbes saw laws as commands. He had his special ideas about the legitimacy of laws and power of governments. He is the ardent supporter of the rule of law. However, one notices latent similarity between their apparently dissimilar views, quite often. Sometimes, the mouth of Kant speaks, through the heart of Hobbes. In yet another occasion, the mouth Hobbes speaks through the heart of Kant. They seem to walk together on a parallel path. References Cited: Kant, Immanuel: Book: Perpetual Peace: Paperback: 72 pages Publisher: Cosimo Classics (November 1, 2005) Language: English ISBN-10: 1596055499 ISBN-13: 978-1596055490 Article: Classical Theory in International Relations – Cambridge University Press www.cambridge.org/catalogue/catalogue.asp?isbn=9780521866859;ss=exc – 35k –Retrieved on December 9, 2007 How to cite Immanuel Kant `To Perpetual Peace`, Essay examples

Spanish Settlement Of The West Essay Research free essay sample

Spanish Settlement Of The West Essay, Research Paper International boundary lines have ever been centres of struggle, and the U.S.-Mexican boundary line is no exclusion. With the European colonising the New World, it was a affair of clip before the powers collided. The Spanish settled what is today Mexico, while the English settled what is to twenty-four hours the United States. When the two colonial powers did run into what is today the United States? Southwest, it was non England and Spain. Rather the two powers were the United States and Mexico. Both Counties had broken off from their female parent states. The struggle that erupted between the two states where a direct consequence of different state policies. The United States had a policy of westbound enlargement, while Mexico had a policy of ego protection. The Americans neer had a written policy of enlargement. What they had was the thought of Manifest Destiny. Manifest Destiny was the belief that the United States had the right to spread out due west to the Pacific ocean. On the other manus, Mexico was a new state desiring to protect itself from outside powers. Evidence of U.S. enlargement is seen with the independency of Texas from Mexico. The strongest grounds of U.S. enlargement ends is with the Mexican-American War. From the beginning, the war was conceived as an chance for land enlargement. Mexico feared the United States enlargement ends. During the sixteenth century, the Spanish began to settle the part. The Spanish had all ready conquered and settled Central Mexico. Now they wanted to spread out their land retentions north. The first expedition into the part, that is today the United States Southwest, was with Corando. Corando reported a part rich in resources, shortly after people started to settle the part. The drive force behind the colony was silver in the part. The Spanish settled the part through three major corridors ; cardinal, western and eastern. The first colonies were chiefly through the cardinal corridor. The Spanish went thorough what is now the modern Mexican province of Chihuahua into the U.S. province of New Mexico. Finally the Spanish established the metropolis of Santa Fe in 1689. The eastern corridor was through modern twenty-four hours Texas and led to the constitution of San Antonio. The eastern enlargement was caused by the Gallic enlargement into modern twenty-four hours Louisiana. The Spanish Crown wanted a buffer between the Gallic in Louisiana and cardinal Mexico. The last corridor of enlargement was in the West, through the sea, which led to the constitution of San Diego in 1769 and Los Angles in 1781. The Spanish were non the lone European power to colonise the new universe ; Gallic, English and the Dutch besides settled North and South America. The Spanish and the Gallic settled what is present twenty-four hours U.S.-Mexico boundary line part. The Gallic settled modern twenty-four hours U.S. Midwest, while the Spanish settled present twenty-four hours Mexico and U.S. sou-west. As clip went on, European influence in the part diminished.. The Gallic sold there claims to the United States, in 1803 with the Louisiana Purchase. Mexico gained independency from Spain in 1821. Once the United States bought the Louisiana Purchase, western enlargement began. This set the phase for major struggle in the part. The United States gained independency from England in 1775. After 1775, the Americans started to spread out West. By the clip Mexico gained independency, the United States had reached the Mexican frontier. Mexico needed to protect its northern boundary lines. To protect the boundary line part, Mexico needed to dwell the country. Mexico continued the policy started by Spain of leting Americans to settle Texas. The Americans had to follow Mexican jurisprudence, faith and imposts. The colony of Texas played into the United States? enlargement programs. Finally Mexico City closed Texas from more Americans from come ining. This angered the Americans desiring to come in and Americans already populating in Texas. Texas revolted from Mexico in 1833. Mexicans did populate in Texas, and fought for the independency of Texas. The bulk of Texans were Americans and fought for their independency. After the war the Americans deliberately or non-intentionally forced most Mexicans out of Texas. The 1s that stayed faced racial tensenesss that continue to today. After deriving independency from Mexico, Texas wanted to fall in the United States instantly. The U.S. Congress voted against Texas from fall ining the Union. Congress was worried that appropriation of Texas would anger Mexico. Mexico had neer officially recognized Texas as independent. Congress was concerned that appropriation would get down a war with Mexico. Mexico? s rest to American appropriation was non the lone factor in make up ones minding against appropriation. If Texas was to go a province, it would be a slave province. At the clip, the United States an even balance between slave and free-soil provinces. Texas come ining Thursday e Union would interrupt the balance, giving slave provinces an advantage in the U.S. House and Senate. Since the United States was non ready to annex Texas, Texas declared itself a autonomous state. In 1837 President Andrew Jackson officially recognized Texas a state. Texas wanted to be portion of the United States. It needed the protection of the Untied States. President Tyler could non acquire the 2/3 bulk needed to admit Texas. Alternatively, he changed the jurisprudence to necessitate merely a simple bulk. It was non until 1845 and two Presidents later that Texas was annexed into the United States. Mexico protested the admittance of Texas into the United States. The United States saw Mexico? s protest as a alibi to pass military personnels into Texas The appropriation of Texas was a represented the United States enlargement ends. The United States wanted to settle in Texas, but Mexico owned the land. That did non affair to the United States, they settled in the part irrespective. The Americans that settled the part agreed to Mexican jurisprudence and imposts, but still considered themselves Americans. After the appropriation of Texas, Texas besides wanted to spread out. Texas claimed that New Mexico and California were portion of Texas. The boundary with Mexico was besides disputed. The United States claimed that the Texas boundary line was at the Rio Grande. Mexico disagreed, Mexico stated the boundary line was at Nueces River. The United States did seek to settle affairs diplomatically. The United States sent inexperient diplomat John Slidell. Slidell tried to purchase country known as the U.S. Southwest. Slidell, being an inexperient diplomat, was rejected. Not merely was he non successful in purchasing the land, he aroused Mexican frights. This put the phase for the Mexican-American War. . The United States besides had no written policy of enlargement, but the authorities softly supported it. The United States has ever had troops the part, even though they held no land in the part The United States kept ships off the seashore of California. In 1842 the U.S. commanding officer in the part, Commodore Thomas Jones, attacked and took the metropolis of Monterrey in California. He falsely believed that Texas and Mexico were at war. Once he realized his error he withdrew his forces and apologized to the Mexian authorities for his action and claimed that he did non move with orders from the U.S. authorities. Although Jones claimed that he did non move with orders from the U.S. authorities, clearly the authorities did non halt the pattern. Another illustration of the United State? s enlargement ends was the Mexican-American War. This is the first clip America has fought a war with land enlargement as its chief end. The war started on April 25 1846 with the onslaught from Mexican military personnels and the counter onslaught from General Taylor of the U.S. Army. Taylor sent a message to President Polk that belligerencies have started. President Polk, with a pre-drafted declaration of war, asked Congress to declare war against Mexico. President Polk knew that Mexico would lose the war and would derive new lands in the terminal. The Mexican-American war lasted two old ages, and ended with the sign language of the Treaty of Guadeloupe on February 2 1848. The United States had succeeded in winning the war. With the Treaty of Guadeloupe the United States had succeeded in finishing its Manifest Destiny. The Treaty itself represented the United States enlargement ends. The United States wanted to settle on were the international boundary line was to be. Mexico wanted the boundary line to north of the Rio Grande river, but eventually decided upon the center of the Rio Grande river. Mexico holding been belly-up from the war, agreed to take the 15 million as payment for the huge land. In add-on, the United States agreed to pay off all Mexican debts owed to the United States. This sum was little in comparing to what the United States gained in district. The United States took advantage of a weak state of obtained its enlargement ends. Another illustration of the United States taking advantage of Mexico is the Gasden Purchase. The Gasden Purchase was ratified in 1854 for the merchandising monetary value of 10 million. Mexico was traveling through unsmooth economical clip and urgently needed the money. The United States seeing an chance to construct a railway through the part brought the land at a inexpensive monetary value. The merchandising of the Gasden Purchase was the down autumn of President Santa Ana, and led to his replacing. The struggles along the boundary line part were a direct consequence of U.S. enlargement policies and Mexican fright for the United States. The Americans saw Manifest Destiny, westbound enlargement, as there God given right. The United States proved frequently that it supported policy of enlargement. With the Mexican-American war, the United States completed it # 8217 ; s Manifest Destiny. The United States completed Manifest Destiny at the cost of the Mexican authorities and its people.

Explain Why It Is Important for Marketers to Understand the Consumer Decision Making Process Essay Example

Explain Why It Is Important for Marketers to Understand the Consumer Decision Making Process Essay Consumers are the centre of many marketers work. While the consumer is part of the marketing environment, it is also very important to recognise and understand the more personal and specific influences effecting consumers and the nature of the decision making process they use. Research suggests that customers go through a five-stage decision-making process when making any purchase. This is summarised in the diagram below: Figure 1, This model is important for anyone making marketing decisions. It ensures the marketers consider the whole buying process rather than just the purchase decision. This model implies that customers go through all stages in every purchase they make. However, in more routine purchases, such as cleaning products, customers often skip or reverse some of the stages. For example, a student buying a favourite hamburger would recognise the need which is hunger and go right to the ‘purchase decision’, skipping ‘information search’ and ‘evaluation’. However, the model becomes far more useful when it comes to understanding any purchase that requires some thought and deliberation. The buying process starts with need recognition. At this stage, the buyer recognises a problem or need (e. g. I am hungry) or responds to a marketing stimulus (e. g. you pass Starbucks and are attracted by the aroma of coffee and chocolate muffins). An â€Å"aroused† customer then needs to decide how much information is required. If the need is strong and there is a product or service that meets the need close to hand, then a purchase decision is likely to be made there and then. If not, then the process of information search begins. A customer can obtain information from several sources: †¢Personal sources, such as family and friends †¢Experimental sources such as handling and examining the product †¢Public sources, such as newspapers and television Commercial sources, such as advertising, retailers and packaging The usefulness and influence of these sources of information will vary by product and by customer. Research suggests that customers value and respect personal sources more than commercial sources (the influence of â€Å"word of mouth†). The challenge fo r the marketing team is to identify which information sources are most influential in their target markets. There are many factors that have an effect on buyer behaviour, Cultural factors have a significant impact on customer behaviour. We will write a custom essay sample on Explain Why It Is Important for Marketers to Understand the Consumer Decision Making Process specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Explain Why It Is Important for Marketers to Understand the Consumer Decision Making Process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Explain Why It Is Important for Marketers to Understand the Consumer Decision Making Process specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Culture is the most basic cause of a person’s wants and behaviour. Growing up, children learn basic values, perception and wants from the family and other important groups. Marketing are always trying to spot â€Å"cultural shifts† which might point to new products that might be wanted by customers or to increased demand. For example, the cultural shift towards greater concern about health and fitness has created opportunities (and now industries) servicing customers who wish to buy: †¢ Low calorie foods †¢ Health club memberships †¢ Exercise equipment †¢ Activity or health-related holidays etc. Similarly the increased desire for â€Å"leisure time† has resulted in increased demand for convenience products and services such as microwave ovens, ready meals and direct marketing service businesses such as telephone banking and insurance. A customer’s buying behaviour is also influenced by social factors, such as the groups to which the customer belongs and social status. In a group, several individuals may interact to influence the purchase decision. The typical roles in such a group decision can be summarised as follows: Initiator The person who first suggests or thinks of the idea of buying a particular product or service Influencer A person whose view or advice influences the buying decision Decider The individual with the power and/or financial authority to make the ultimate choice regarding which product to buy Buyer The person who concludes the transaction User The person (or persons) who actually uses the product or service As time is changing it is becoming increasingly obvious that roles are changing within families, as increasingly more women are working full time, therefore marketer need to understand how this might affect demand for products and services and how the promotional mix needs to be changed to attract male rather than female buyers. Stimulus response model of buying behaviour suggest that a consumers emotions can be a mediating factor in the purchase process. Marketing stimuli consists of the marketing mix products, price, place promotion and other stimuli include other forces in the buyer’s environment: economic, technological, political and cultural. All these inputs enter the buyer’s black box, where they are turned into a set of observable buyer responses, i. e. product choice, brand choice, dealer choice, purchase timing and purchase amount. How the stimuli changes into responses inside the consumer’s black box is in two parts: 1 buyer characteristics and 2 buyer decision process, the buyers characteristics effects how he or she perceives and reacts to the stimuli, then the buyers decisions making process effects the buyers behaviour. The final stage is the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision. This arises from a concept that is known as â€Å"cognitive dissonance†. The customer, having bought a product, may feel that an alternative would have been preferable. In these circumstances that customer will not repurchase immediately, but is likely to switch brands next time. To manage the post-purchase stage, it is the job of the marketing team to persuade the potential customer that the product will satisfy his or her needs. Then after having made a purchase, the customer should be encouraged that he or she has made the right decision.