International strategy management Essay Example | Topics and Well Written Essays - 750 words

International strategy management - Essay Example will present some of these best practices that Southwest Airlines engaged in as a means of explaining them to the reader and highlighting their importance with regard to the overall success that the airline has experienced over the past several decades. Without even delving into the benefits and utility that the products and services southwest airline provide to the customer helps to increase their profitability and success, the reader should first focus upon the issue of culture and how southwest airlines engage this culture within their stakeholders/employees. Ultimately, far too many firms engage with a business model and seek to promote a given good or service to the customer; only to consider the power and impacts that culture within the organization can have once the business recognizes that this could potentially maximize profitability. However, in the case of Southwest Airlines, since its inception the firm has been focused upon providing high standards of culture, employee loyalty, competitive salaries, and promotion from within as a hallmark of the way in which it engages with its stakeholders. One of the first and most obvious of these is with regard to Southwest Airlines â€Å"no layoff† policy. As anyone remotel y familiar with the airline industry can attest, I and Lowe’s within the market creates hardship on air carriers as they must continually react to the change in demand that air service illustrates. As a function of this, many of the larger airline firms such as Delta, United, and international carriers continually layoff surplus employees during a period in which demand is relatively low and then rehire individuals or hire new ones, when demand is high again. Recognizing that this continual shift in demand was harming employee loyalty, southwest engaged in a â€Å"no layoff† policy; one in which the employee was assured that even if market conditions were poor, their position would be saved and Southwest Airlines would do anything and